The District of Kitimat said its effort to attract new residents and businesses is delivering strong results, three years into its major marketing campaign.
The “Kitimat Bound” campaign has seen the community welcome at least 25 new residents since 2023. In addition, over 400 people have made inquiries about moving to the region.
The campaign has seen widespread engagement with the campaign’s data indicating that over 10.5 million impressions have been made and over 155,000 people have visited the “Kitimat Bound” website.
Social media engagement has also increased significantly. In addition, the campaign’s video content has seen over 377,000 views.
Website traffic has exceeded 324,000 users and over 500,000 page views as people are interested in the job and housing opportunities in the region.
The District of Kitimat pointed to the strong economic fundamentals of the region as a major attraction. This includes a median household income of $111,500 and housing prices that remain well below other major markets.
The average price for a detached house in Kitimat in 2025 was $426,082.
The initiative has also helped in the improvement of workforce stability.
According to the annual surveys carried out by businesses, the pressure on staffing has eased significantly, full-time employment has increased, and the use of temporary staff has decreased.
Partners in the region reported that the effects of the campaign are being felt.
“Kitimat Bound has become one of the first things I share with people when they ask about moving here,” said Giuseppe Bravo, a Kitimat realtor with Century 21 Northwest Realty.
“The website, guides, and video assets make it easy to introduce newcomers and prospective residents to everything this community has to offer,” he said.
“The campaigns do a great job of telling the real story of our community, capturing not just the highlights but the character of the place. It presents Kitimat in a truthful way without overselling, and that authenticity truly resonates.”
Employers said the initiative is also helping with recruitment.
“As a result of the Kitimat Bound campaign, we’ve seen growing interest from individuals and families across Canada who recognize what those of us here already know—that Kitimat offers opportunity, outdoor adventure and an incredible quality of life,” said Teresa Waddington, Deputy Chief Operating Officer with LNG Canada.
“Seeing new residents—including our new staff—choose to build their lives here is a tangible sign of momentum, and we’re proud to support this growing campaign that strengthens the long-term vibrancy and sustainability of Kitimat.”
Some newcomers said the campaign helped shape their decision to move.
“The Kitimat Bound recruitment campaign (both the It’s Not For Everyone video and the website) really helped to sway our decision,” a potential resident said.
“We found them to be really informative while also being quite funny and witty.”
The Kitimat Bound project started in 2020 in partnership with the District of Kitimat and the Kitimat Chamber of Commerce.
The current phase, from 2023 to 2026, is funded by the Government of British Columbia and the Northern Development Initiative Trust.
A new campaign is set to begin in spring 2026 as the initiative enters its final phase.
